✨ Coach Spotlight: Mariam

Mariam is a certified Executive, Leadership and Team Coach based in Cairo, Egypt.

What motivated you to become a coach?

Searching for my passion and purpose has led me to coaching. The desire to use my strengths and personal gifts in order to support others to flourish and step into their full potential was my driver. I have tasted what it feels like to start taking charge of my own life and create a fulfilling personal and professional one; and this is my dream for everyone else.

What was one of your biggest learnings while training to become a coach?

The more and more I get into this work, the more and more I realize the power of our thoughts. All transformations, starts from being aware of oneself and one’s thoughts, then consciously choosing more empowering thoughts in order to create the desired results. When people realize the power that lies in their thoughts and how much is in their control, they are unstoppable.

Why is 1:1 coaching important for leaders within companies?

Leaders in organizations have great responsibility and are role models for so many others, they are constantly making decisions and face continuous challenges. 1:1 coaching helps to clarify the direction, support during the tough times and ignite their full potential to lead their businesses and their teams as well. It is in those sessions that leaders take a step back to create laser-sharp strategies and feel on track.

How has the use of coaching evolved over recent years in Egypt?

Since I have started my coaching journey, I have been privileged to witness the growth of the coaching industry in Egypt. In the most recent years, there has been more awareness of the concept of coaching, more understanding and more openness to seek coaching whether in organizations or personally. 

How has coaching shifted during the transition to remote working?

The concept of having virtual coaching is now so much more acceptable. Also, as more people had to adapt to new norms, coaching was more sought after in order to ease this adaptation process and create more resilience and agility to face the stresses and challenges of the situation.